Digipak analysis

 

Rihanna - Loud

 

Analysis:

 

Rihanna has different coloured hair on all her album covers, to show that it is a new album this makes her stand out as an artist. This makes her as an artist more interesting as she promotes her albums in a unique way compared to other artists. This digipak is visually interesting and makes the audience want to purchase her album because of the colours used and the images. The album cover features Rihanna as the main/ only image this makes it easy for the audience to recognise the artist and the album they wish to purchase. The typography used on the front cover is bold and simple, the name of the artist and the album are both in capital letters and are in white text. The colour white makes the text stand out which again makes it easier for the audience to find her new album.On the front of the album cover the image of Rihanna is a close up and  shows her with bright red hair, heavily made up and bright red lips to match her hair colour. She is also seen with her eyes closed and lips slightly parted this could represent the image of being innocent as her facial expression is sort of angelic. The CD disc itself is very unique as it has the image of a white/ pink rose which has the hole as the centre. A rose connotes purity and could even represent growth of how her music has developed over time. Finally the inside of the digipak has a large image of Rihanna lying in a rose bush wearing a white dress. Rihanna stands out more than the background in this image as her hair is brighter than the roses and her white dress also makes her stand out. The fact that there are roses in this image links to the image on the CD disc this shows the consistency throughout the digipak. The use of bright colours within this digipak adheres to the conventions of the pop genre.