As the three are part of a
promotional package for an album release they need to work together to ensure
that the artist is promoted correctly and that they represent the artist.
For the digipak we create six panels showing two images of the main singer in the top two pictures and had the CD in the middle panel of the top row. These images used also link to our music video as these are the costumes used within the music video. The shots below are from our music video which shows the costumes that we have used throughout. Creating this link is important as it helps the audience to recognise and link the three promotional materials together. It also enables the audience to relate the music video to the digipak.
To make it look more like a newspaper we added fake articles in the corner of the image to link it to the theme. We then added an article behind the CD and changed the opacity so that it wasn’t seen as clearly as this helped to make sure that the CD stood out. On the bottom row we added the lyrics of the song and information about the band such as names etc. we have also added the fake articles here as well as to ensure that we are creating the synergetic link. We have used a newspaper as a transition mainly at the start of our music video and therefore by using this in the digipak it allows the audience to link all three promotional materials together which promotes the artist.
For the magazine advert we created a mock-up of a newspaper front cover, this magazine advert would also contain conventions of a normal poster with the conventions supporting the newspaper idea. The conventions of a newspaper that we will be using are the main header (name of the newspaper), a main headline which will be replaced for the name of the band ‘3rd Rock Revolution’, a sub-headline which we will replace with the name of the song ‘Put on ya boots’ and the main image which will be of the main singer split in half wearing different costumes. This links to our music promo as these costumes are worn throughout therefore this proves we have created the synergetic link. Mock-up articles are also used on the left and right of the main image to create the sense of the newspaper and make it look more realistic. As a poster we thought that this was effective and helped to promote the artist however this put with the other two promotional materials made it more effective as it ties in with the idea of the newspaper and creates the synergetic link between the three promotional materials.
Music promo:
There are two different types of media, traditional and new media. Traditional media is anything that promotes the artist that doesn’t use the internet for example music channels shown on TV. The advantages of traditional media are that there are lots of different music channels such as MTV, NME, Kerrang these music channels use synergy as NME and Kerrang are also magazines. Another advantage is that it targets a mass audience. An example of traditional media is ‘Top of the Pops’ most people watched this however new media has taken over and therefore not many people watch music channels anymore as you can find music videos online easier this is a disadvantage. Other disadvantages of traditional media are that it is not as popular now and music videos aren’t really watched anymore as most people just listen to music. Whereas new media uses the internet to promote the artist so instead of showing the music video on the TV music videos are found online on a website such as YouTube. The advantages of new media are that it is easier to find music videos online and you can actually choose songs that you want to listen to unlike if you were watching music video on the TV it would mean that you would have no choice what songs are played and therefore would have to listen to songs you may not like. Another advantage is that it is on high demand as music videos which are on YouTube can be accessed easily as well as on a range of devices this is known as convergence. This type of media is suitable for niche audiences and is a cheap method to use as there are no distribution costs. New media also uses digitisation and visual advertising which means that everything has been converted to digital for example music videos on TV and YouTube which use visuals to promote the artist. However the disadvantages are that you need access to the internet to go onto YouTube. It also costs the audience money to buy music from iTunes but this can be downloaded quickly and from home which means that you don’t have to go buy the CD for one track that you want. We have used new media as we have put our music video on YouTube as this is easy to do and we don’t have to pay to do this whereas we would have to if we wanted it on the TV.
Magazine advert:
Traditional media includes an actual poster which has been put up to promote the band; this poster will also be seen in magazines. Whereas new media would be taking a digital copy of the poster and putting it on the internet for example on social media or the artists website. With posters the first thing that we think of is magazines and most importantly music magazines this is a good form of media and there are many different genres of music magazines such as Kerrang and NME. There are music magazines for each genre of music this allows the audiences to choose the magazines that they want to read and the genre of music that they are more interested in for example someone who likes rock more than pop will choose a rock magazine rather than pop. We have chosen to put our magazine poster on the internet probably on social media as this targets a mess audience which would mean that the artist would be promoted as lots of people would see it as social media sites such as Facebook are very popular. From looking at both traditional and new media we can see that either way a mass audience will get to see the poster, but when it comes to cost the poster in a magazine would be more costly than putting the poster on a social media site, so therefore the media I would choose to promote the poster would be the ‘new’ media.
Digipak:
Traditional media includes record shops such as HMV which make sure that the new CD’s are used on point of sale to grab the buyer’s attention straight away once they walk in. Digipaks were known as limited edition or collectable. New media is a digital copy of the digipak and is put onto the artist’s website, however they aren’t really made anymore but using the internet means that it is cheaper as there aren’t any distribution costs. When it comes to traditional media for CD Digi-packs the first thing we think of is a physical copy that can be found in music shops such as HMV.
So when it comes to choosing between traditional and new media to promote all three promotional materials it is clear that new media would be better to promote the artist and what I would choose to use as new media allows you to be closer to the artist for example Twitter allows you to communicate with artists and follow them to keep up to date with their latest songs/ albums.
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