Question 1

 

 

We used many different locations throughout our music promo; the locations we used were a field, a park/ bench, a house, Peterborough town centre and Bourne. By using all these locations it makes our music promo look more interesting. The shot below is from our music video and shows the park in Bourne that we used for part of our promo. Originally we didn’t use this location as we were going to film everything in Peterborough, the field and a house. However when we re-filmed we ended up using this location as we thought that it worked well and it was easy for us to get to, to be able to film as this is in Bourne which is where we all live. This is not a typical location of a funk rock music video as most music videos of this genre for example ‘Can’t stop’ by Red Hot Chili Peppers is filmed in an empty building/ rooms. Therefore this shows that we have subverted and challenged the conventions of a typical music video of our genre.

 

Although this is a different location this is across from the park that we filmed at. This location is still in Bourne but is not a typical location that is used in the funk rock genre. You can see in the shot below from our music video that Kuziva is sat on a wall holding a newspaper and sat next to a radio and behind him is a car park. This shot worked well and suited our music video; we used the newspaper as a transition throughout to make it look different. We wanted to make our music video different and we thought that by using locations that weren’t typically used in this genre it would make our music video stand out and look different. Therefore this also shows that we have subverted and challenged the conventions of a typical music video of our genre.

 

The next location that we used was the studio at school; this could be typically used in funk rock promos however not as much as performance and disjuncture. We chose this location to be in our music video as the lyrics ‘at the studio’ link to this location. However if we were going to do this shot again we probably would have seen Kuziva in the actual recording studio singing into the mic. But as this was at school there was lessons going to on in the room at that point. This shot isn’t as good as others however we have still managed to use it successfully with the transitions that we used with the newspaper. Therefore this also shows that we have subverted and challenged the conventions of a typical music video of our genre.

 

 

A good example of this is the music video for ‘You don’t own me’ by Grace, the studio is a key image which is used throughout the music video

 

 

The next location that we have used in our music video is the house; we used this location at the start of our music video to show Kuziva putting his boots on. We have done this as this link is to the whole song as the main lyrics in the song are ‘put on ya boots’. This creates a clear link between the lyrics of the song and our music video. This is not a typical location that is used in the funk rock genre however we thought that this was suitable for our music video and it linked to our song in a way. This shows that we have challenged the conventions of a funk rock music video.

 

 

The next location that we used in our music video is the field we thought that having by having lots of locations throughout the video and the fact that Kuziva is continuously walking makes it feel more like a journey travelling through different locations. This creates a link with the song as the song is kind of about a journey as such we know this from the lyrics ‘Put on ya boots and keep on walking’ this is a literal meaning. We have based our music video around the song and the lyrical content. This shot below is an extreme long shot showing Kuziva getting further and further away walking into the distance which supports and links to the lyrics. We have challenged conventions and the use of location as this location is not typical of the funk rock genre.

 

Another location that we used is Peterborough train station, this shot links to the lyrics ‘on a train heading for outward bounds’. I feel that this is a good shot; it is a medium shot/ long shot which shows the train leaving the station. We have chosen to use this location because it links to the song and we thought that this would be an effective shot to use in our music video which it was. However this location is not of the funk rock genre and therefore shows that we have challenged the conventions of the genre to make an interesting music video.

 

The last location that we used was Peterborough town centre; this also links to the lyrical content within our chosen song. We decided to use this location because we felt that it was suitable for our music video and it supports the link to the lyric ‘centre’. This also supports that our music video adheres to Andrew Goodwin’s theory and follows the illustration. We have used illustration throughout our music video as Kuziva is miming to the lyrics, for example when the lyrics ‘papers talk about with the radio Kuziva is singing these lyrics holding a newspaper sat next to a radio.

 

 

 

Question 2

As the three are part of a promotional package for an album release they need to work together to ensure that the artist is promoted correctly and that they represent the artist. 

 

For the digipak we create six panels showing two images of the main singer in the top two pictures and had the CD in the middle panel of the top row. These images used also link to our music video as these are the costumes used within the music video. The shots below are from our music video which shows the costumes that we have used throughout. Creating this link is important as it helps the audience to recognise and link the three promotional materials together. It also enables the audience to relate the music video to the digipak.

 

 

To make it look more like a newspaper we added fake articles in the corner of the image to link it to the theme. We then added an article behind the CD and changed the opacity so that it wasn’t seen as clearly as this helped to make sure that the CD stood out. On the bottom row we added the lyrics of the song and information about the band such as names etc. we have also added the fake articles here as well as to ensure that we are creating the synergetic link. We have used a newspaper as a transition mainly at the start of our music video and therefore by using this in the digipak it allows the audience to link all three promotional materials together which promotes the artist.

As a digipak alone we thought that this was effective and helped to promote the artist however this put with the other two promotional materials made it more effective as it ties in with the idea of the newspaper and creates the synergetic link between the three promotional materials.

For the magazine advert we created a mock-up of a newspaper front cover, this magazine advert would also contain conventions of a normal poster with the conventions supporting the newspaper idea. The conventions of a newspaper that we will be using are the main header (name of the newspaper), a main headline which will be replaced for the name of the band ‘3rd Rock Revolution’, a sub-headline which we will replace with the name of the song ‘Put on ya boots’ and the main image which will be of the main singer split in half wearing different costumes. This links to our music promo as these costumes are worn throughout therefore this proves we have created the synergetic link. Mock-up articles are also used on the left and right of the main image to create the sense of the newspaper and make it look more realistic. As a poster we thought that this was effective and helped to promote the artist however this put with the other two promotional materials made it more effective as it ties in with the idea of the newspaper and creates the synergetic link between the three promotional materials.

 

Music promo:

There are two different types of media, traditional and new media. Traditional media is anything that promotes the artist that doesn’t use the internet for example music channels shown on TV. The advantages of traditional media are that there are lots of different music channels such as MTV, NME, Kerrang these music channels use synergy as NME and Kerrang are also magazines. Another advantage is that it targets a mass audience. An example of traditional media is ‘Top of the Pops’ most people watched this however new media has taken over and therefore not many people watch music channels anymore as you can find music videos online easier this is a disadvantage. Other disadvantages of traditional media are that it is not as popular now and music videos aren’t really watched anymore as most people just listen to music. Whereas new media uses the internet to promote the artist so instead of showing the music video on the TV music videos are found online on a website such as YouTube. The advantages of new media are that it is easier to find music videos online and you can actually choose songs that you want to listen to unlike if you were watching music video on the TV it would mean that you would have no choice what songs are played and therefore would have to listen to songs you may not like. Another advantage is that it is on high demand as music videos which are on YouTube can be accessed easily as well as on a range of devices this is known as convergence. This type of media is suitable for niche audiences and is a cheap method to use as there are no distribution costs. New media also uses digitisation and visual advertising which means that everything has been converted to digital for example music videos on TV and YouTube which use visuals to promote the artist. However the disadvantages are that you need access to the internet to go onto YouTube. It also costs the audience money to buy music from iTunes but this can be downloaded quickly and from home which means that you don’t have to go buy the CD for one track that you want. We have used new media as we have put our music video on YouTube as this is easy to do and we don’t have to pay to do this whereas we would have to if we wanted it on the TV.

Magazine advert:

Traditional media includes an actual poster which has been put up to promote the band; this poster will also be seen in magazines. Whereas new media would be taking a digital copy of the poster and putting it on the internet for example on social media or the artists website. With posters the first thing that we think of is magazines and most importantly music magazines this is a good form of media and there are many different genres of music magazines such as Kerrang and NME. There are music magazines for each genre of music this allows the audiences to choose the magazines that they want to read and the genre of music that they are more interested in for example someone who likes rock more than pop will choose a rock magazine rather than pop. We have chosen to put our magazine poster on the internet probably on social media as this targets a mess audience which would mean that the artist would be promoted as lots of people would see it as social media sites such as Facebook are very popular. From looking at both traditional and new media we can see that either way a mass audience will get to see the poster, but when it comes to cost the poster in a magazine would be more costly than putting the poster on a social media site, so therefore the media I would choose to promote the poster would be the ‘new’ media.

 

Digipak:

Traditional media includes record shops such as HMV which make sure that the new CD’s are used on point of sale to grab the buyer’s attention straight away once they walk in. Digipaks were known as limited edition or collectable. New media is a digital copy of the digipak and is put onto the artist’s website, however they aren’t really made anymore but using the internet means that it is cheaper as there aren’t any distribution costs. When it comes to traditional media for CD Digi-packs the first thing we think of is a physical copy that can be found in music shops such as HMV.

So when it comes to choosing between traditional and new media to promote all three promotional materials it is clear that new media would be better to promote the artist and what I would choose to use as new media allows you to be closer to the artist for example Twitter allows you to communicate with artists and follow them to keep up to date with their latest songs/ albums.

Auditions

We have conducted auditions to see who was the best actor to be in our music video. We were looking for a male actor who could lip sync really well and that would be able to remember lyrics as well. The person we were looking for is someone that was enthusiastic about being in our promo as well as being able to lip sync well. We asked all actors to lip sync during the audition to part of our song, the lyrics we asked them to lip sync to were 'Sometimes people look at you in a funny way but not today, cus they know things could change like the way they are your like a superstar so'.

 

The actor we decided to be in our music video was Kuziva as he was able to remember the lyrics as well as was able to lip sync really well. The fact that he is part of our group also makes him the best person to be in our music video as he knows exactly what we want in terms of how we want the lead singer to be portrayed and represented within our music video.

Audience feedback

Here is the feedback we got about our rough edit: 

Here is the poll showing our ideas for our digipak:

Here is the poll showing our ideas for our magazine advert:

 

Finished music video

Finished Ancilliary tasks

Re-film rough edit

 

This is the rough edit after re-filming, from comparing this updated version to the first rough edit you can see that it has been improved. You can see that the quality of the footage is better this is due to the fact that when we re-filmed we used auto focus instead of manual focus the first time we filmed. Overall the whole footage looks so much better which means that our finished music video will be much better quality.